Guidara argues that his teachings can be applied to any industry. How do the principles from Unreasonable Hospitality translate into another service industry? Are they relevant to non-service industries? Why or why not?

Analyze the portrayal of innovation in the book. How do Guidara’s initiatives, such as the Dreamweavers, legends, and the ownership programs, innovate traditional hospitality? Are there drawbacks to these new ideas?

Discuss the role of failure and setback in Unreasonable Hospitality. How does Guidara suggest navigating adversity? Discuss his use of personal anecdote in getting his message across.