The concept of eudaimonia was proposed by Aristotle in Nicomachean Ethics in the fourth century BC. Steven Joseph of Psychology Today writes, “Aristotle understood human beings to be creatures constantly driven toward what is more perfect” (Joseph, Stephen. “What Is Eudaimonic Happiness?” Psychology Today, 2019). The philosophy promotes living with purpose and meaning while working toward self-actualization. Humans symbolize pure potential, and they must fill out their future self or they will feel lost, set adrift. It is important to differentiate eudaimonic happiness from hedonic happiness. A hedonist tenet is that the pursuit of pleasure and elimination of pain will lead to happiness. In contrast, Godin argues, “If you’re not uncomfortable in your work as a leader, it’s almost certain you’re not reaching your potential as a leader” (31). In other words, some pain or discomfort can actually be a sign of fulfillment and, by extension, happiness. These statements also demonstrate Godin’s attitude that although discomfort may arise from hardship, criticism, and risk-taking, a person will feel more fulfilled having attempted to maximize their potential.

Personal empowerment and self-expression may sound attractive, but in the real world—a world fraught with guilt,

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