Hill asserts that persistence is essential for transforming desire into its monetary equivalent. Hill argues that willpower, combined with a burning desire, forms an unstoppable force that propels individuals toward their objectives. Hill compares persistence to the essential element of carbon in steel—both are crucial for strength.

Throughout history, successful individuals like Henry Ford and Bruce Lee have demonstrated relentless persistence in the face of adversity. The book dispels the misconception that individuals who accumulate great fortunes are cold-blooded or ruthless. Instead, their success is due to their ability to persevere despite challenges and setbacks. While most people abandon their goals at the first sign of opposition, successful individuals press on despite all odds: “THERE IS NO SUBSTITUTE FOR PERSISTENCE! It cannot be supplanted by any other quality! Remember this, and it will hearten you, in the beginning, when the going may seem difficult and slow” (179).

Hill outlines four steps to develop persistence:

1.  Have a definite purpose backed by a burning desire.

2.  Formulate a definite plan and take continuous action.

3.  Guard the mind against negative influences.

4.  Form a friendly alliance with individuals who encourage and support one’s goals.

Hill discusses the symptoms of lack of persistence, such as procrastination, fear of criticism, and willingness to quit at the first sign of defeat.