Marjorie is not able to sit on the board of directors for her father’s company, so Ed becomes her representative. Her uncle serves as chairperson. Ed and Marjorie purchase a home on Millionaire’s Row in New York, living near other affluent families. However, Ed looks down on many of their friends for having new money, versus his ostensibly inherited wealth. Marjorie doesn’t remind him that his life is funded by such money.

World War I begins, nearly ending the Post Cereal Company through the government’s need of resources for the war effort. Marjorie suggests that they innovate with new products. She also starts volunteering at the Red Cross in Midtown.

In May, The Boulders catches fire, but no one is harmed.

In the summer of 1917, Marjorie sells the Connecticut property and buys the house next to their existing one in New York; they expand the outdoor space for the children.

When Ed is drafted, Marjorie yearns to do something more for the war effort. She decides to fund a hospital in France for soldiers, since that is where Ed is being sent.