Throughout The Infinite Game, Simon Sinek provides advice on how to cultivate an infinite mindset in business and leadership. Because the overall game of business is an infinite one, he shows readers how to keep playing the game: “Despite the fact that companies are playing in a game that cannot be won […] too many business leaders keep playing as if they can” (6). Moreover, infinite games vary in definition and metrics to justify success. Though one company may consider highly rated reviews as “winning,” another company may consider the number of sales in a fiscal year a victory. Because of the plethora of ways to win, leaders playing infinite games need to focus on strengthening organizations so they can endure for many generations.

Sinek also reminds readers that leaders cannot choose whether a game is finite or infinite. However, they can choose whether they want to join the game or not. Likewise, once the type of game is chosen, leaders can choose how they want to play. Sinek compares this decision to becoming fit. There are thousands of exercises regiments, diet plans, recovery methods, and psychological tricks that can be applied to getting in shape. What truly matters is sticking to a plan.