The book is a fictional narrative that includes a plot, rising action, and resolution. There is also conflict both internally and externally, especially with the entrepreneur, who faces direct threats for her to leave the company she leads and founded. The book’s primary lessons are revealed through the process of personal and spiritual development undergone by the entrepreneur and the artist. The book is not an instruction manual and does not have a directly didactic authorial voice instructing the reader on how best to achieve an exceptional life. Instead, the author’s voice is indirect and spoken through the characters of Mr. Riley and the Spellbinder. In this way, the reader is aligned with the characters of the entrepreneur and the artist, thus creating a vicarious dynamic where the reader absorbs the book’s primary lessons through the characters’ experiences and learning.

As a self-help book, the structure resembles one kind of structural template commonly seen in many other books of the genre. According to Nancy Peske, writing for the American Society of Journalists and Authors, “Self-help books […] take the reader on a journey of discovery and transformation” (Peske, Nancy.