This chapter, which is subtitled “In Pursuit of Perfection,” analyzes the behaviors of the Blue personality, which Erikson describes as perfectionistic with an eye for detail (Location 743). Like Greens, Blues are more introverted and reserved, and are unlikely to draw attention to themselves. They prioritize careful research and analysis when at work or making decisions, and tend to be very organized. Their strong ability to research and identify details makes them prone to fact-checking others; they like to make sure that information is accurate.

Erikson reminisces about his experience selling to a businessman with a Blue personality. This executive prioritized time management and was very thorough about his decision making, always asking for more information. Erikson explains that because Blues enjoy research and analysis they often take a long time to make decisions.

Being risk-averse, Blues avoid the unknown and try to manage their lives around minimizing risk. Blues’ logical approach helps them identify the root causes of complicated problems. It also allows them to carefully follow detailed instructions successfully. Erikson claims that gathering and assessing information makes Blues feel more secure. Blues are the most introverted of the four personalities; they tend to only speak when necessary and prefer to observe others.