Haig considers the relationship between the external world—and in particular advertising—with the rise of mental illness. He suggests that the economy is built on manifesting feelings of deprivation, a void that needs fulfillment. To this end, he believes that “to be calm becomes a kind of revolutionary act” (181). He encourages readers to prioritize interpersonal relationships over materialism.

Haig looks back on the “warning signs” he experienced earlier in life before his mental health crisis. He experienced an early manifestation of anxiety and his first panic attack while presenting a lecture on modern art in class. As the day of the presentation approached, he became more and more anxious. He overdosed on relaxant medication and developed a rash. In response, he went to a bar and drank too much and stumbled through his presentation unsuccessfully. Haig reflects that he missed these early warning signs because his panic had a tangible cause.

This chapter contrasts depression and anxiety, which are both opposites and complementary forces. Haig suggests that much of anxiety is exacerbated by the modern world, including advertising and social media. However, he argues, anxiety can be treated.