Adam Grant grounds Originals in the belief that “people who choose to champion originality are the ones who propel us forward” (41). Grant expresses admiration for originals because he considers them those who challenge the status quo and thus bring about change. Originals are creative, willing to take risks, and “find the faults in defaults” (21). Grant also explores techniques for recognizing which original ideas have the potential to succeed.

Grant describes characteristics that make up originals and original ideas. The first characteristic of an original is an inquisitive nature, questioning the status quo and daring to challenge it. Originals like eyewear company Warby Parker and retired CIA member Carmen Medina dared to upset the status quo in their chosen domains, and because of their willingness to speak out and try something new, great success followed. The second characteristic endemic to originals is creativity. Creativity can be innate, but Grant insists that it can also be nurtured and developed. Businesses can nurture creativity by encouraging employees to share dissenting views and submit original ideas—and this is exactly what successful investment firm Bridgewater Associates does. The third characteristic endemic to originals is a willingness to take calculated risks.