It’s Not You was published in 2024, at a time when the discourse around mental health and the dynamics of personal relationships has become increasingly mainstream. In contemporary society, the term “narcissism” has gained traction in both psychological circles and in everyday language. It is often used to describe self-centered behaviors exacerbated by social media and a culture that prizes individual success over collective well-being.

This cultural shift toward individualism and the celebration of self-promotion have arguably created ground for narcissistic behaviors to flourish. It’s Not You taps into growing concerns about how individualism impacts personal relationships and mental health. It addresses the subtle ways narcissistic abuse can manifest. It is often hidden behind the veneer of normalcy that modern life affords, where outward appearances are increasingly curated and controlled.

Durvasula’s work reflects broader cultural dialogues that seek to destigmatize mental health issues and encourage more open discussions about emotional abuse. By framing narcissistic behavior within the context of everyday relationships,  Durvasula invites readers to reconsider their perceptions of normalcy in interpersonal dynamics and challenges the cultural norms that often dismiss or underestimate the impact of emotional manipulation.