Since its inception in the late 1970s, Nickelodeon has been an extremely popular pay television channel and has significantly expanded since. It has experience-based ventures like cruises and hotels, a magazine, movies, and video games. It has multiple sister channels, as well as several production studios. Beginning in 1993, Schneider began writing and producing shows for Nickelodeon. In 2003, he started his production company, Schneider’s Bakery. The first show he created with his production company was called Drake and Josh, which began in 2004. The show was extremely successful and was on air through 2007.

Next, Schneider wrote a new show starring Miranda Cosgrove, who had previously been on the cast of Drake and Josh. This show, iCarly, would be about a teen girl named Carly whose homemade web series becomes an internet sensation. Jennette was cast as Carly’s “tomboyish” best friend, Sam Puckett. After the show’s end in 2012, Schneider created a spinoff series called Sam & Cat. It starred Jennette and Ariana Grande, who had been a cast member on another of Schneider’s shows, Victorious. While the spinoff had a successful first season, the production of the second season was put on hiatus, and the series was ultimately canceled in 2014.