Introduction-Part 1

Reading Check

1. Human engineering (Part 1, Introduction)

2. Appreciated and important (Part 1, Chapter 2)

Short Answer

1. Participants saw larger earnings and more success in communicating with others at home and in the workplace. (Part 1, Introduction)

2. He knew it would create problems with Meade rather than solve them. (Part 1, Chapter 1)

3. Don’t criticize; instead point to people’s good attributes. (Part 1, Chapter 1)

4. He advises that people should play into others’ desires to get what they want. (Part 1, Chapter 2)

5. Flattery is insincere and cheap, while appreciation is honest and sincere. (Part 1, Chapter 2)

6. People operate out of their own wants and desires. Empathy validates the desires of others to generate benefits for both parties.

Part 2

Reading Check

1. Dogs (Part 2, Chapter 1)

2. I (Part 2, Chapter 1)

3. One’s own name (Part 2, Chapter 3)

Short Answer

1. Rather than criticizing, he landed the account by asking the firm’s executive to describe the company to him.