Multiple Choice and Long Answer questions create ideal opportunities for whole-book review, unit exam, or summative assessments.

Multiple Choice

1. Based on advice given in the text, what should a company advertise to draw customers to its product?

A) Great customer service

B) Benefits for the customer

C) Empathy for hardships related to the product.

D) Groundbreaking technology

2. What would the author suggest a company refrain from doing to promote its business?

A) Offering a list of its accomplishments

B) Proclaiming competitive pricing

C) Advertising advantages of reward programs

D) Portraying superior customer service

3. How does Carnegie propose you go about influencing others to do what you want?

A) Appeal to their good nature.

B) Describe your credentials.

C) Charm them with social intelligence.

D) Provide them with what they want.

4. How would the book recommend you respond if you had a low-performing team member?

A) Provide criticism for better performance.

B) Appeal to their positive qualities.

C) Coach them on best practices.

D) Allure them with benefits.

5. What does the book say about how people get what they want from others?

A) They manipulate them with praise.

B) They appreciate and highlight their importance.

C) They reinforce their expertise.

D) They sacrifice their own desires and respect.

6. What, according to the author, are people motivated by?

A) Benefits for their family

B) Money and nice things

C) Their own desires and wants

D) The need to help others

7.