Self-help books, as a genre, often simplify complex psychological or social concepts into actionable, applicable advice. They provide an authoritative yet relatable voice, real-life anecdotes and examples, and a focus on empowerment. The self-help genre often aims to democratize complex psychological, professional, or spiritual wisdom, making it accessible for a general audience. Leil Lowndes’s How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships does this by breaking down complicated dynamics into accessible rules or strategies. For example, the book divides the art of communication into nine parts, each covering different topics like making first impressions and starting conversations. Each part is further broken down into chapters, which present specific techniques and tips.

An essential feature of the self-help genre is the use of real-life anecdotes or examples. This adds credibility to the advice being given and allows the reader to see how specific techniques and tips can be applied to real-life scenarios. However, the authorial voice in self-help books usually strikes a balance between authoritative and relatable. The author often presents themselves as someone who has overcome challenges similar to those of the reader, thereby creating rapport.