In Hidden Potential, Grant challenges what he sees as a longstanding and prevailing mode of thought in which society has promoted a model of innate genius over a model of personal growth, or hard-earned skill. His work is part of a new and growing trend that rejects the lionization of genius and talent in favor of a more egalitarian mode that promotes individual effort and continued learning. Grant and others consider that the “genius” cultural norm can create a negative fixed mindset, where individuals believe their abilities are static and predetermined, limiting potential. Grant challenges this notion by emphasizing that growth, learning, and character skills are crucial for success. He uses numerous examples and research findings to demonstrate that potential is not an inherent trait but something that can be developed through effort and perseverance.

Grant’s work aligns with contemporary cultural shifts that advocate for a “growth mindset,” a concept coined by psychologist Carol Dweck in 2009. Since this time, the idea that abilities can be developed through dedication and hard work has gained traction in educational and professional settings. This is increasingly considered a useful approach in supporting the potential of individuals at all ability levels.