Pink addresses educators and parents, offering a toolkit for raising children who exhibit Type I Behavior. Schools have been based on a Motivation 2.0 operating system for a long time, and this system tends to kill students’ intrinsic motivations. To change this, he offers a few recommendations:

• Teachers should reassess their homework assignments to make sure that they provide students with autonomy over how the work is completed, that they help promote mastery and engagement, and that it’s clear to the student how the assignment fits into a larger purpose.
• Teachers and parents should try having a “FedEx Day,” allowing children to work on one project for a day and deliver results the next day, with the reward being that they get to share what they did.
• Instead of giving out report cards to students, teachers should have students evaluate their own progress: Students should set goals for themselves early on, then later assess their own progress toward achieving those goals. Students can then compare their own report cards to those of the teachers.
• Parents should give kids both an allowance and chores but avoid tying the two together.
• When giving children praise, teachers and parents should focus on qualities like effort and strategy rather than intelligence, should be specific in their praise, should give feedback in private, and should avoid giving praise when it hasn’t been earned (which will cheapen the praise in the child’s eyes).