Mr. Wonka explains that the gray gum is a three-course meal in itself; the chewer will taste tomato soup, roast beef, and finally, blueberry pie. Violet, an enthusiastic gum-chewer, insists on trying the gum. Mr. Wonka explains that the product isn’t ready, but Violet pushes past and puts the gum in her mouth.

Violet loudly explains her experience of the three-course meal to the group, describing the delicious soup running down her throat, followed by the taste of the roast. Meanwhile, Mr. Wonka continues to urge her to spit out the gum. When Violet reaches the course’s blueberry pie, she suddenly turns purple, and her body starts to swell until she is a large, blue ball. Her parents are terrified.

Mr. Wonka summons Oompa-Loompas to take Violet to the juicing room to be juiced, which he explains is the only cure. The Oompa-Loompas roll Violet out of the room and sing a derisive song criticizing her gum-chewing and bad manners.

The rest of the group exit the Invention Room via a secret door and proceed down a series of passageways. They pass doorways to intriguing rooms such as “Likable Wallpaper for Nurseries,” “Fizzy Lifting Drinks,” and “Cows that Give Chocolate Milk.” Mr.